IKEA Korea

Korean Limits of a Global Success Formula

Presenter

2223021 Yun Jiwon 2257007 Kim Jaeeun 2285055 Sung Eunjae 2376226 Lee Ju Won 2485111 Jung, Hyeonseo

Members

2123035 SEEUN JEONG 2385136 Baki, Louise Melody 2476038 Kim, Minji

2485014 May Myat Noe Khin IES25582 Lou Rose Marie Luce Laurent IES26251 Thomas Yu Zhe Sun

“IKEA Is Struggling in Korea”

APPENDIX · CASE DISCUSSION

IKEA Korea Case Study